The Oracle Marketing Cloud Data Management Platform (DMP) solution empowers marketers to unify marketing data, target and reach relevant audiences across digital channels, improving customer acquisition and driving new revenue.The Oracle DMP Implementation Bootcamp includes 7.75 hours of online prerequisites and a three-day instructor led training that outlines the Implementation process, provides an overview of the Oracle DMP, and includes a focus on the more technical components of the platform.Attendees will gain a deeper understanding of the stages, goals, scope and timeline of implementation as well as a clearer awareness of tasks that require Oracle support. Attendees will also learn the fundamentals of the platform including scoping and categorization of data, methods for data ingest, and strategies for audience management, analytics, and activation. Lastly, attendees will gain a deeper understanding of the more technical features of the platform, such as utilizing APIs, and the process of ID swapping and identity mapping.
Learn To: Apply data scoping and classification strategies to develop an effective data taxonomy.Build advanced target audiences for prospecting, personalization, and re-targeting campaigns.Configure app vendors and campaigns for data delivery.Create and implement BlueKai CoreTags for ingesting first-party data .Add meaning to data with integrated analytics tools and app partners.Live Virtual Class FormatA Live Virtual Class (LVC) is exclusively for registered students; unregistered individuals may not view an LVC at any time. Registered students must view the class from the country listed in the registration form. Unauthorized recording, copying, or transmission of LVC content may not be made.
Oracle BlueKai: Implementation Bootcamp
- This is a 2 Days course